Template — Customize Before Sending
Bravo Maids
Re-Engagement — 60+ Days Since Last Service
To:[FIRST_NAME] <[EMAIL]>
From:Jason at Bravo Maids <hello@bravomaids.com>
Subject:It's been a while, [FIRST_NAME] — checking in
Timing:60+ days since last completed appointment

Hi [FIRST_NAME],

I noticed it's been a little while since we were last at [ADDRESS] — around [DAYS_SINCE_LAST_CLEAN] days. I wanted to reach out personally, not to pitch you on anything, but just to check in.

Has life just been busy lately, or were there any concerns with your last service that we should know about? If we fell short in any way, I'd genuinely like to hear it — that's the only way we get better.

Dev note: Show the paragraph below only if [LAST_SERVICE_TYPE] = "Deep Clean" AND customer has no active recurring schedule.

One thing I see often — clients who start with a one-time deep reset tend to find that a recurring protocol is what keeps their home at a true clinical standard year-round. The deep clean handles the backlog; the recurring visits maintain it. Many clients tell us it's the combination that finally made the difference. Recurring visits start at $170/visit — and include a few perks that one-time cleans don't.

Recurring Client Perk — Free Steam Upgrade

On every client's 4th recurring visit, we add a complimentary All Hard Surfaces steam upgrade for one room of their choice — extending our 275°F Thermal Shock Steam from wet-zone fixtures to all hard surfaces in the room. It's our way of saying thank you for the ongoing trust.

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If you'd like to pick things back up, just reply to this email and I'll check what's available in [MONTH]. No commitment needed — just a conversation.

Either way, it was great having you as a client and I hope things have been going well.

Jason Ellis
Bravo Maids — San Diego